Bates Footwear Signs on as Official Footwear of Veterans Charity Ride to Sturgis

Veterans Charity Ride to Sturgis

Bates Footwear has signed on to become the Official Footwear of the Veterans Charity Ride to Sturgis. Bates Footwear will supply their American-made motorcycle boots in support of the organization’s annual group ride to the Sturgis Motorcycle rally.

The Veterans Charity Ride to Sturgis will take 20 veterans on a nine-day journey through America’s most beautiful back roads and highways to the biggest motorcycle rally in the nation. Participants will be outfitted with Bates Footwear’s Bomber and Freedom boots. Sourced and manufactured in the United States, these motorcycle-specific performance boots will accompany riders on their adventure through the American heartland.

"We look forward to playing our part in this incredible program that will certainly change lives for the better."

Julie McCauley, Bates Footwear Marketing Manager

“We are so honored to be able to work with Veterans Charity Ride and extend them our support,” commented Julie McCauley, Bates Footwear’s Marketing Manager. “Bates enjoys a long tradition of providing footwear to the men and women that serve this country, and we are grateful to have an opportunity to give back to that community. We look forward to playing our part in this incredible program that will certainly change lives for the better.”

Veterans Charity Ride is a non-profit organization that uses motorcycle therapy and other life-changing, life-saving programs to provide uplifting and healing experiences for the wounded, severely injured and amputee veterans from all branches of service. Each year, the VCR takes a group of veterans on Indian Motorcycles, custom built Champion Sidecars and Trikes from Los Angeles to the Sturgis Motorcycle Rally in South Dakota for the adventure of a lifetime. Learn more at

“At Veterans Charity Ride, our mission is to get our wounded veterans outdoors and back into the environment, so they can experience life and living again,” explained Veterans Charity Ride Founder Dave Frey. “Our partnership with Bates Footwear will assist us greatly with our mission. Just about every one of our veterans has worn Bates boots during their military service. Now that we are back home, off the battlefield, we look forward to Bates keeping our veterans safe and protected while riding on this adventure of a lifetime. Thank you, Bates, for your commitment to our servicemen and woman; it truly means a lot to us and we look forward to a long and healthy partnership!”

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Source: Bates Footwear


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